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November 28, 2008

Why I used Blogger

I'm often asked why I use blogger to host my blog, being a knowledgeable SEO person, and also a computer scientist.  "I should know better" is the main idea.  I advocate using Wordpress instead, and tell everyone else to do so when they ask me what they should use for their blog...for their business.  

Wordpress is better:  
  • You can host it yourself - unless you mess up it's highly unlikely to go missing
  • There are tons of tools for SEO and templates, etc...
  • Highly customisable
  • Search engine friendly
  • Publishing is fast
  • You can extend it as far as you like
But:
  • Can be a pain to install
  • If you host yourself it requires dosh
  • Bit harder to install Adsense
Blogger is better for noobs:
  • Easy to setup
  • Login is using your Google account
  • Lots of templates available
  • Silly easy to use
  • Free
  • Easy to add little apps
  • Easy to sort out your template how you want it with drag and drop and customise HTML
  • You can easy get Adsense on there
But:
  • not so customisable
  • .blogspot doesn't look too professional for businesses
  • Doesn't support all the Wordpress plugins
Feel free to add to the list, it's by no means exhaustive.  

Why did I do it then?  Well it was a bit of an experiment and a way of showing my colleagues that if you engaged yourself in your blog properly and were genuine in your intentions, then any blog platform would work.  I hosted my travel blogs with blogger prior to SFS and they got a lot of traffic without me doing a great deal.  

Hang on...I did do quite a bit.  But it honestly hasn't been hard or something I'd consider as work.  For both my travel blogs and SFS, I have been involved in relevant communities.  On Twitter my followers and the people I follow are all into the same stuff, I use Sphinn for SFS and I am involved there.  I do submit my posts, but that's what it's there for and it's all about sharing with the community.  I am involved in forums, and Linkedin groups.  That's about it actually.  

In short - I'm involved socially in my area of interest.  I interact, I share, I help out too when I can, I take the time with the people I connect with.  I like them, i hope they like me too, and I love what we talk about.  I write (I like to think) good content, and I take the time with my posts. 

How much time a week do I spend on my blog? humm..maybe an hour a day.  I take Saturdays off and the odd busy day.  It's a hobby but it has served me well, I've had quite a few job offers (thank you I'm flattered), and I've most importantly met some excellent people.

If you're running a business, use Wordpress, but honestly, it won't work if you're not involved in your community.  A blog isn't an extension of your website that you call "blog" - it's a gateway to information share and a whole interesting community.  You can reach clients, but you can also learn too.

If you're running something personal, honestly this blog is proof that any platform can work for you as long as you're dedicated and passionate.

that's my 2 beans about it anyway :)

3 comments:

Mehmet Ali Ertürk said...

I've used Blogger for my primary blog for 3 years but one day things changed. Our government blocked all accesses to *.blogspot.com in Turkey (Youtube is still banned and inaccessible). Same things happened for wordpress.com too. So, I have move my blog to somewhere else. However, I still use Blogger for my private blogs.

Mike Hawkins said...

I think your blog proves that a blogger blog can be as professional as anything you host yourself. Even if the latter choice is of course is playing it more safe.

As long as the content is good I personally do not care if a blog is hosted or with a 3rd party.

CJ said...

I didn't know it had been banned in your country Mehmet, and the other services. It's a shme that governments have a hand in this public domain isn't it?

Mike, thanks so much for your kind words, much appreciated :)

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Science for SEO by Marie-Claire Jenkins is licensed under a Creative Commons Attribution-Non-Commercial-No Derivative Works 2.0 UK: England & Wales License.
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