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November 24, 2008

Evri: content recommendation

For the past week you may have noticed a little Evri button at the bottom of my posts.  If you click on it, you'll get a pop up window displaying related news, videos, topics and a visual of how this topic ties into others.  You can drill down from there and explore more content.

This cool little tool is created by a team consisting of NLPers, AI aces, and the CEO is Neil Roseman (former VP of technology at Amazon).  The idea is to allow content to network and help you discover new connections in your semantic ride.

"Evri's technology automates connections between Web content by applying a more human-like understanding of the words on the page. We think that there is a big opportunity to help website publishers better engage their readers and help readers discover compelling content in a new and addictive way."

It doesn't use keywords, popularity or anything other than each element available (place, person, article...) and how to connects to others.  Evri grabs content from highly rated resources and is constantly working to increase it's knowledge base and building a nice data graph of the web at the same time.  

I like it :)

The fact that you never actually type a query to get information is a trend I see continuing waaaay into the future.  There will be a time when there is no need to visit a search engine as all of your information will be available to you in whichever environment you happen to be in (word doc, excel, programming IDE, game...).  Personalisation supports these applications, imagine how much a system can learn from you in 5 years of working with you.    

So we'll be needing a fair few more of you to join the ranks in A.I please, and bring your HCI friends too.  

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Science for SEO by Marie-Claire Jenkins is licensed under a Creative Commons Attribution-Non-Commercial-No Derivative Works 2.0 UK: England & Wales License.
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