"Welcome to web 3.0" is a very cool and relaxed piece by Laurie Rowell for the ACM digital journal which you can freely access and subscribe to. She talks about web 3.0 having mobile devices at its center and draws some very interesting comments from the most respected in the domain.
Forget all your web 3.0 induced sighs and give it a read, you'll like it. I say it's important for marketing people to know about basic IR and so forth but it's important for all of us to be aware of future web developments, whether you like the label 3.0 or not :)
Some things I really liked from it (she starts in 2018):
"Your mobile sends your two-word message to your joking friend, discards the augmented-reality layer of info, and shows you what’s really going on in the building where you work: The second elevator is still down for repairs, the cafeteria offers your favorite almond croissants this morning (see calorie count!), the patent information you requested on a competitor’s product is waiting in your inbox, and company stock is down three points. You click on a link to The Wall Street Journal for an article on this last bit of information and listen as you enter the building."
This is exactly what I want! Bring it on.
“Although there has long been a promise of a mobile Web, we are just now getting to the cusp,” says Michael Liebhold, senior researcher at Institute for the Future"
Google CEO Eric Schmidt didn't refer to the "mobile web" but rather said web 2.0 was about applications involving Ajax and web 3.0 brought together a whole host of things with data in a cloud.
I agree with the "mobile web is just a launchpad for the cooler stuff!" and "we won't be connecting to the web but walking around it" (Liebhold)
GeoRSS is interesting for handling the location extensions to RSS. When this is integrated into digital map systems information can be gathered about physical locations like never before. For example you can see the news for where you are currently located. Geo-web is enabled by KML (keyhole markup language).
Context-aware systems will be able to explain what you want to do next, so it knows all of your preferences and intentions and so on. This means that advertisers can target you more effectively because they know your location and for example the fact that you like sushi and its lunchtime.
This is just a short summary of what's in store for the future of the web/Internet. I think it's very exciting, and I think it's going to move relatively fast. It always depends on what users are ready for and also how quickly applications and things can be developed.