Science for SEO

If like me you missed the web 2.0 expo in NY, you can still watch the footage on YouTube, here are some of the talks I'm sad I missed:

First up, Gary Vaynerchuk with "Building Personal Brand Within the Social Media Landscape"

A few things he says in this talk:

- Don't do things you hate

- Give a shit about your users - answer emails, give a crap about your user base.

- Start with yourself, ask "what do I want to do for the rest of my life?" and monetize that.

- Keep Hustling, it's the most important word ever.

- You need a business model - make some cash along the way.

- Legacy is greater than currency.

"Ive turned down 40 television deals.  There's no reason for me to share the equity. My content is mine The people that controlled it - newspaper, television, and radio- are no longer in control, and that is a huge factor that people have not totally wrapped their head around. - you need to build brand equity".

- If you love it, you will win. Get out there and network.

- Which tool should I use, tiwttter, facebook,...? - all of them! Communicate with your user base all the time. It's a massive opportunity.

- Work 9-5, 7-2am work on your idea.

- Be patient.



Next up: Jay Adelson - "Organizing Chaos: The Growth of Collaborative Filters"

A few snippets:

- Before all you had was information on clicks and you used PageRank and BackRub, but now there is a wealth of information to be collected from users.

- The younger generation don't have the privacy issues that the older generation have. They're happy to share info online.

- We're moving from a "seek" culture to one where we're constantly connected.

- Next gen = find people like you and use that collective wisdom to find things that are specifically interesting to you.

- Future of Digg - they collect loads of data on you, and then they're going to change the front page so it's unique to you.



Tim O'Reilley also did a talk, you can watch it here.

The web 2.0 summit 2008 is in San Francisco 5-7 November if you can make it.