One of the solutions involve natural language queries (yey!) - but it's a "complete mess" at the moment, being ambiguous, domain specific, etc...BUT he did find, as I did, and Jimmy Lin did, that users preferred natural language querying.
During the Google Ninja challenge I set you all, I have found that the majority of people are indeed using natural language in Google, and I think this is because of the complexity of the search context. Watch this space.
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One problem of natural languages is that they are not logical, and their use of operators indiscriminately or on a carefree way. Correctly interpreting what is actually meant in a particular context looks like a big challenge.
You're quite right, it's a very big challenge. It is however an area of research that is advancing.
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